Website SEO

1. Lazaro Cleaning Services, Tasmania, Australia

This project was executed during my role at WTechy Pvt. Ltd., where I managed client communication and reporting for Lazaro Cleaning Services, an Australian cleaning company seeking a complete digital marketing package.

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OBJECTIVES

  1. Improve search engine rankings for cleaning-related keywords
  2. Establish a strong brand identity with a modernized logo
  3. Generate more local leads through optimized campaigns

Bi-weekly Off-page SEO Link Building Activities

MY ROLE

  1. Business Development & Client Communication: Acted as the primary contact between Lazaro and our internal teams.
  2. Project Management: Ensured smooth coordination between SEO, design, and social media departments.
  3. Reporting & Analysis: Delivered bi-weekly and monthly reports highlighting growth, SEO KPIs, and campaign performance.
  4. Client Relationship: Maintained ongoing communication, understanding client goals, and ensuring complete satisfaction.

Customized Proposal Based on SEO & Social Media Engagement Audit

ACHIEVEMENTS

  1. Achieved top 10 rankings for competitive keywords
  2. Increased Lazaro’s organic traffic by 180% within six months
  3. Enhanced brand presence with consistent social media optimization
  4. Generated approximately $6,000 USD in revenue for the agency

Updated Digital Logo As Per Client’s Requirement

      2. SaveMore Plumbing & Lighting, Burnaby, BC

      This Project Was Executed During My Role As An Independent Digital Media Contractor, where I managed SEO, Content, And Local Search Optimization For SaveMore Plumbing & Lighting, A Burnaby-based plumbing And Lighting Company Seeking A Comprehensive Digital Growth Strategy.

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            OBJECTIVES

            1. Conduct A Detailed Digital Audit To Identify Gaps In Website SEO & Online Presence
            2. Improve Local SEO Rankings And Increase Organic Website Traffic

            Detailed Audit of Complete Digital Presence

            OBJECTIVES

            3. Enhance Brand Visibility Through Newsletters, Blogs & Social Media Campaigns

            Newsletter Subscription Set-up Complete

            MY ROLE

            1. SEO Strategy & Website Optimization: Performed On-Page & Off-Page SEO, Including Keyword Research, Blog Optimization, And Backlink Creation.
            2. Newsletter & Content Management: Designed And Deployed Monthly Newsletters To Improve Customer Engagement.

            Off-page SEO Link Building activities

            MY ROLE

            3. Local SEO & Reporting: Delivered Bi-Weekly Reports Highlighting Organic Growth, Local Rankings, And Campaign Performance.

            4. Social Media Management: Collaborated With Design Teams To Create Engaging Posts, Ensuring Consistent Branding & Improved Audience Interaction.

            Blog Optimization

            ACHIEVEMENTS

            1. Improved Local SEO Rankings, Leading To Increased Footfall And Website Engagement
            2. Boosted Organic Visibility Through Backlinks & Consistent Blog Optimization

            Keyword Research for blogs

            ACHIEVEMENTS

            3. Successfully Implemented A Newsletter Campaign Driving More Customer Inquiries

            4. Received Employer Recognition For Significant SEO Improvements And Brand Awareness

            Monthly Newsletter

            3. Explore India Journeys, Vancouver, BC

            This project was executed during my part-time Job at Explore India Journeys Inc., a Canada-based luxury travel agency specializing in curated tours to India and Asia.

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            OBJECTIVES

            1. Improve search engine visibility for travel and India tour–related keywords.
            2. Build a strong brand identity through consistent digital and print media campaigns.
            3. Increase social media engagement with tailored content calendars and event coverage.
            4. Generate qualified travel leads through optimized blogs, landing pages, and brochures.

            Keyword research for Blogs

            MY ROLE

            • Keyword Research & Content Planning: Conducted detailed keyword analysis for blogs and Google Ads, targeting high-volume travel terms like India tours, customized packages, and luxury travel.
            • Website SEO & Blog Management: Planned and wrote SEO-friendly blogs, updated itineraries, tracked analytics, and implemented ongoing SEO improvements to boost rankings.
            • Media & Event Marketing: Designed brochures, 2025 travel calendars, and created video/photo content for events like Vancouver International Travel Expo 2024 and Explorer’s Evening Calgary.
            • Client Communication & Reporting: Delivered regular performance updates, analyzed engagement KPIs, and ensured seamless collaboration with internal teams.

            Blogs & SEO

            ACHIEVEMENTS

            1. Increased organic website traffic and blog visibility with targeted keywords.
            2. Built a cohesive brand identity across social, website, and offline channels (brochures, travel expo campaigns).
            3. Successfully managed two brands simultaneously (Explore India & Explore World) with tailored content strategies.
            4. Developed an SEO and content strategy framework now used for ongoing marketing campaigns.

            Logo Updates

            4. Velou Saas – New York, USA

            During my MBA term break, I got this project through Upwork with Velou, a SaaS company specializing in e-commerce product listings and automation solutions, to help optimize their product title strategy. The core objective was to improve product visibility on search engines and marketplaces by automating keyword selection and validating title effectiveness.

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            OBJECTIVES

            1. Conduct in-depth keyword research to find high-intent, high-volume keywords relevant to e-commerce product titles and metadata.
            2. Identify and categorize keyword attributes like material, fit, design, and seasonal terms that drive conversions.
            3. Develop an automated product title optimization model to improve ranking potential on search engines and marketplaces.
            4. Deliver a comprehensive proposal and workflow documentation for Velou’s team, enabling automation and scalability.

            Deliverable: Product 1

            MY ROLE

            1. Researched and analyzed SEO keyword data using SEMrush, Moz, Google Keyword Planner, and AI-assisted tools.
            2. Categorized keywords by search intent for product titles, meta titles, schema, FAQs, and image alt-text.
            3. Designed a repeatable framework for Velou to automate optimized title creation for e-commerce PDPs.
            4. Collaborated closely with Velou’s product and engineering teams to align SEO strategy with their automation tools.
            5. Authored a 20+ page optimization document outlining keyword mapping, content workflows, and automation guidelines.

            Deliverable: Product 2

            ACHIEVEMENTS

            1. Delivered a blueprint for automated keyword-based title optimization, now used as a template for Velou’s client projects.
            2. Created a structured system that reduced manual work and ensured consistent SEO best practices across listings.
            3. Provided keyword data and title strategies that can scale across hundreds of e-commerce products, improving CTR and SERP rankings.
            4. Enhanced Velou’s ability to attract and onboard clients by incorporating AI-driven SEO automation into their offerings.

            Deliverable: Product 2

            5. Virtual Pay Solutions, Richmond, BC, Canada

            Virtual Pay Solutions is a fintech startup focused on crypto remittance and API-driven payment solutions. The company’s mission was to simplify remittances by leveraging blockchain APIs and building a secure, scalable web app. As a Marketing & Admin Associate, I worked during a pivotal growth stage where the company was setting up its digital presence, testing product-market fit, and reaching its first set of customers in North America.

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            OBJECTIVES

            1. Establish a strong digital presence through SEO, website content, and social media.
            2. Create brand awareness in the competitive crypto payments and remittance industry.
            3. Leverage AI-powered content to increase engagement and inbound interest.
            4. Support internal operations through reporting, presentations, and workflow automation.

            Keyword Research for Blogs

            MY ROLE

            1. SEO & Website: Worked on technical SEO, Google SERP ranking, and optimized content for remittance-related keywords.
            2. Automation: Implemented Make Automation workflows to streamline repetitive video and reporting processes in website SEO and social media.
            3. Cross-functional Support: Designed presentations, created documents, collaborated on branding decks, and supported admin workflows.

            One of the 6 blog posts

            ACHIEVEMENTS

            1. Generated organic traffic & inbound leads through social media campaigns and SEO-optimized blogs.
            2. Created presentations and reports for leadership that shaped strategic decisions.
            3. Successfully transitioned from part-time (March–April) to full-time (April–July) after proving value in marketing execution and innovation.

            One of the 6 Blog Posts