This Project Was Executed During My Role As An Independent Digital Media Contractor, where I managed SEO, Content, And Local Search Optimization For SaveMore Plumbing & Lighting, A Burnaby-based plumbing And Lighting Company Seeking A Comprehensive Digital Growth Strategy.
Objectives
- Conduct A Detailed Digital Audit To Identify Gaps In Website SEO & Online Presence
- Improve Local SEO Rankings And Increase Organic Website Traffic
- Enhance Brand Visibility Through Newsletters, Blogs & Social Media Campaigns
My Role
- SEO Strategy & Website Optimization: Performed On-Page & Off-Page SEO, Including Keyword Research, Blog Optimization, And Backlink Creation.
- Newsletter & Content Management: Designed And Deployed Monthly Newsletters To Improve Customer Engagement.
- Local SEO & Reporting: Delivered Bi-Weekly Reports Highlighting Organic Growth, Local Rankings, And Campaign Performance.
- Social Media Management: Collaborated With Design Teams To Create Engaging Posts, Ensuring Consistent Branding & Improved Audience Interaction.
Achievements
- Improved Local SEO Rankings, Leading To Increased Footfall And Website Engagement
- Boosted Organic Visibility Through Backlinks & Consistent Blog Optimization
- Successfully Implemented A Newsletter Campaign Driving More Customer Inquiries
- Received Employer Recognition For Significant SEO Improvements And Brand Awareness
PROJECT DETAILS
Detailed Audit of Complete Digital Presence
Newsletter Subscription Set-up Complete
Off-page SEO Link Building activities
Blog Optimization
Keyword Research for blogs
Monthly Newsletter
